City of Gold Shines the Brightest this DSF
The Dubai Gold and Jewellery Group is back this DSF with a gold promotion, offering prizes worth millions across the 32 days of the festival. Shoppers will receive coupons to enter the raffle draw when spending AED 1,500 or more on gold purchases at any of the participating outlets across the city. Every day, a quarter kilo of gold is being given away to one winner, while a kilo of gold awaits one shopper every week.
Further, customers who are entitled to a raffle coupon can also participate in a unique SMS promotion to win specially minted “EXPO 2020 Dubai Candidate City” gold coins every hour between 10am - 10pm every day, totaling 2kg of gold during DSF 2013. Alongside the gold promotion, a scratch-and-win campaign is being launched offering shoppers purchasing AED 1,000 worth of diamond jewellery the chance to win fabulous prizes worth up to AED 2 million.
Raffle draws will be held daily at the Gold Souk in Deira at 9pm.